Geoff K. Cooper, Founder and Editor

Already Registered? Log in here

Connect with Sagaboi
@SAGABOIOFFICIAL // @SAGABOI
Connect with Geoff K. Cooper
@GEOFFKCOOPER
Forgot Your Password ?
Connect with Sagaboi
@SAGABOIOFFICIAL // @SAGABOI
Connect with Geoff K. Cooper
@GEOFFKCOOPER
Connect
To Top

Jacquemus SS19 – Simon Porte Jacquemus’s Menswear Debut

There is a certain simplicity that upsets high expectations and dethrones ideas of what could have been to a humble space of what is. This was the nature of Jacquemus’s debut menswear collection – simple, sans chichi, and accessible men’s clothing, all showcased off the backdrop of the majestic Calanque de Sormiou on the secluded coastline of Nothern Marseille.

The anticipation for the Jacquemus menswear unveiling was maximal. After announcing his intention to debut his men’s offering after his AW’18 women’s show in February, then revealing the collection’s name, “Le Gadjo”, with a shot of French rugby player Yoann Meistri in a pair of simple white pants, Simon Porte Jacquemus ignited a hype that peaked yesterday when the attention of the global fashion set angled to Marseille.

Thirty-three looks paraded down the picturesque beach painting colour on the canvas of who the Jacquemus man was: the younger brother of the Jacquemus woman. Modelled by a diverse casting of boys, Simon offered a melange of both mundane and moving menswear. “Le Gadjo”, an expression meaning a man who belongs to no community, was in full form as the clothing was very much that: fashion that could be donned by the simple and the extravagant based on your styling fancies. It was a seemingly intended pendulum between the fantastic and fairly basic, eliciting mixed responses from the onlooking crowd.

Praise and disappointment had equal footing on social media. Two different communities had two different sets of expectations. Those yearning for the female version of “La Bomba” and “Le Souk” (the brand’s last two women’s collection) were disappointed and those hoping for the opposite were thrilled. Styled differently the collection would have had a greater impact, perhaps meeting both sets of needs. Irrespective, each audience could identify pieces that served their style and wardrobe demand, making the collection not only on-message but strong in commercial appeal.

The knitted polos and sweaters were sumptuous while the three-quarter cargo pants underwhelming. Accessories (hats, bags, belts and shoes) were amazing while the tailoring pieces left one wanting. If one thing is certain, the branded leather shoulder bags worn by almost every model is set to be a hit. Offering a somewhat non-partisan collection was mischievous and perhaps smart, a risk which will reveal it’s reward in sales. Here’s to a new adventure, Simon!

See all the runway looks from Jacquemus’s Spring/Summer 2019 men’s fashion show:

Jacquemus SS’19 – Show Looks

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 1

Look 1

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 2

Look 2

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 3

Look 3

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 4

Look 4

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 5

Look 5

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 6

Look 6

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 7

Look 7

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 8

Look 8

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 9

Look 9

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 10

Look 10

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 11

Look 11

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 12

Look 12

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 13

Look 13

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 14

Look 14

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 15

Look 15

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 16

Look 16

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 17

Look 17

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 18

Look 18

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 19

Look 19

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 20

Look 20

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 21

Look 21

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 22

Look 22

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 23

Look 23

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 24

Look 24

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 25

Look 25

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 26

Look 26

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 27

Look 27

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 28

Look 28

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 29

Look 29

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 30

Look 30

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 31

Look 31

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 32

Look 32

Jacquemus Paris Fashion Week Men's SS19 - Sagaboi - Look 33

Look 33

PHOTOS: JACQUEMUS

You must be logged in to post a comment Login

Leave a Reply

More in Fashion Shows

  • Andrea Crews Spring Summer 2019 Backstage

    Our friends at Coeval take us backstage at Andrea Crews’ Spring/Summer 2019 men’s fashion show at Paris Fashion Week.

    Geoff K CooperJune 26, 2018
  • Balmain SS19 – Show Looks

    See the runway looks from Balmain’s Spring/Summer 2019 men’s fashion show at Paris Fashion Week. Balmain SS19 – Show Looks PHOTOS:...

    SagaboiJune 26, 2018
  • Kenzo SS19 – Show Looks

    See the runway looks from Kenzo’s Spring/Summer 2019 men’s fashion show at Paris Fashion Week. Kenzo SS19 – Show Looks PHOTOS:...

    Josanne BriggsJune 25, 2018
  • Etudes SS19 – Show Looks

    See the runway looks from Etudes’s Spring/Summer 2019 men’s fashion show at Paris Fashion Week. Etudes SS19 – Show Looks PHOTOS:...

    SagaboiJune 24, 2018
  • Wooyoungmi SS19 – Show Looks

    See the runway looks from Wooyoungmi’s Spring/Summer 2019 men’s fashion show at Paris Fashion Week. Wooyoungmi SS19 – Show Looks PHOTOS:...

    Josanne BriggsJune 24, 2018
  • Thom Browne SS19 – Show Looks

    See the runway looks from Thom Browne’s Spring/Summer 2019 men’s fashion show at Paris Fashion Week. Thom Browne SS19 – Show...

    Josanne BriggsJune 23, 2018
  • Cerruti 1881 SS19 – Show Looks

    See the runway looks from Cerruti 1881’s Spring/Summer 2019 men’s fashion show at Paris Fashion Week. Cerruti 1881 SS19 – Show...

    SagaboiJune 22, 2018
  • Andrea Pompilio SS19 – Show Looks

    See the runway looks from Andrea Pompilio’s Spring/Summer 2019 men’s fashion show at Milan Fashion Week. Andrea Pompilio SS19 – Show...

    SagaboiJune 22, 2018
  • Etro SS19 – Show Looks

    Etro took us to the jungle for Spring/Summer 2019 with a collection dedicated to sustainability and biodiversity.  See some of our favourites from...

    SagaboiJune 21, 2018
  • Y Project SS19 – Show Looks

    See the runway looks from Y Project’s Spring/Summer 2019 men’s fashion show at Paris Fashion Week. Y Project SS19 – Show...

    SagaboiJune 21, 2018
  • Daks SS19 – Show Looks

    Daks gave us a colour-filled offering at Milan Fashion Week. Celebrating its 125th anniversary, Filippo Scuffi, Creative Director of Daks was inspired...

    SagaboiJune 17, 2018
  • The Best Street Style At London Fashion Week Men’s SS19 Shows

    Let’s face it, there were some stylish men on the streets during the SS19 shows in London. We dispatched Mr. Smith...

    SagaboiJune 17, 2018