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Gucci Cruise, Dev Hynes & All The Men’s Fashion Looks

The Whatsapp message from a friend read like this: “Who was the rasta in the shorts all over Gucci’s IG story?”. To provide context, earlier today, May 29, Gucci debuted its cruise 2018 collection in the Palatina Gallery at Florence’s Pitti Palace in Italy. Marco Bizzarri, President, and CEO of Gucci stated that Alessandro Michele, the Italian luxury house’s Creative Director picked Florence for the show’s location as he is “constantly inspired by the city’s Renaissance masterpieces,”. It should be noted, as well, Gucci was founded in Florence in 1921.

This was Alessandro Michele’s second cruise collection for Gucci, his first having been presented in London at Westminster Abbey last year. For the brand’s 2018 resort offering, he looked to Gucci’s roots for inspiration, naming the collection “Antiantamony” with the intent of showing the “heart and soul of Gucci’s origins”. Maximalism was the order of the day and the statementing was unending. However, there were a number of toned-down pieces that would appeal to the less bold. “In your face”, “more is more”, “power packed fashion punches”, “I have arrived” and “Yooooo” are just a few of the phrases I’d yell after watching the show. Color, embroidery for days, rich brocades, nature graphics, slogan tees and of course, the brand’s signature interlocking double-G was on full display. Alessandro served up a rock ’n’ roll infused Gucci rinsed in Renaissance references and we await the on-sale date.

Now back to the aforementioned WhatsApp message. While Alessandro looked to the brand’s history for inspiration, he leaned into the present and tapped Devonte Hynes (the ‘rasta in the shorts’) to take over Gucci’s Instagram channel. If you aren’t into music and live mostly under a rock, you (like my friend) might ask, “Who is Devonte Hynes?” The gist, Devonte (or Dev, also known as Blood Orange and formerly Lightspeed Champion) is an amazing soul and incredibly creative being. He is a British-American producer, musician, and songwriter, who moved from the London to New York circa 2009 and has written for and worked with many artists, such as Britney Spears, FKA Twigs, Florence and the Machine, Kylie Minogue, Theophilus London and Solange Knowles to name a few. Dev, who has Caribbean parentage, has a keen fashion sense and has worked with Gucci before. For their Pre-Fall 2016 collection, Dev soundtracked Gucci’s “The Myth of Orpheus and Eurydice”, a four-part series of short films directed Gia Coppola.

Having clarified who the rasta was, here are all the men’s fashion looks for Gucci’s Cruise 2018 fashion show below:

Gucci Cruise 2018 – Men’s Fashion Looks

 

Look 3 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 4 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 6 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 10 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 11 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 14 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 20 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 23 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 25 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

Look 25 | Model: Cheikh Tall

Look 27 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 29 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 31 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 34 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 37 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 39 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 44 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 46 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 48 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 51 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 53 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 55 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

Look 55 | Model: Keiroana Caynes

Look 58 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 61 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 63 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 65 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 66 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 72 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 77 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

Look 77 | Model: Bakay Diaby

Look 79 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 81 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 83 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 87 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 90 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 93 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 98 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 99 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 100 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 101 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 103 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 106 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 107 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 109 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

Look 109 | Model: Alton Mason

Look 110 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 111 - Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 122 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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Look 114 – Gucci Resort (Cruise) 2018 Fashion Show at the Palatina Gallery in Florence’s Pitti Palace in Italy.

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