If Italians do it better, Japanese know it best. Mihara Yasuhiro inserts himself on the world stage in the footsteps of great avant-garde Japanese designers like Rei Kawakubo, Yohji Yamamoto, Junya Watanabe, and Takeo Kikuchi. Yasuhiro founded his eponymous label in 1996, and since then, it has become a strong creative offering, giving men the opportunity to dress in garments that can be gripping.
Last season, Mihara Yasuhiro was incidentally the first Japanese designer to show at London Fashion Week Men’s. For his second show, guests were ushered down three flights of stairs to an underground car park outfitted with a live band and a runway reminiscent of his spring summer 2017 space, held in Tokyo last year. Two musicians, respectively armed with a synthesizer and a bass guitar, and dressed in Yasuhiro, sounded an alternative rock reverberation against the car park’s convex walls for the procession of the designer’s 41 looks. Mihara Yasuhiro’s clothes strike a chord with style connoisseurs, men, and women who see fashion as both an intellectual and an artistic challenge, with the purpose of both pursuing beauty and delivering a message. In this case, the message was a questioning of our digital, virtual lives on social media. The clothes we wear can say a lot about what we love, what we feel fatigued about, and what we utterly reject. And, they can do all of that at the same time, which here, they did.
As expected from a Japanese designer, the collection featured great innovative denim, including the opening look, a long jacket with ‘’#UNLIMITED’ stenciled on the back and a garbage stickman disposing of a hashtag. A frayed short-sleeved jacket with a hoodie, a pair of jeans with appliquéd patches (one reading ‘ALL YOU NEED IS #’), and a long black coat were also amongst the best pieces. Yasuhiro presented more wonders: an oversized beige parka with long mesh paneling, cool biker jackets, a multitude of not-boring-at-all jumpers and signature t-shirts. There was also ample shirting – revisited classics like the pinstripe and the buffalo – as well as tailoring in the form of a single-breasted suit jacket with culottes. His signature oversized zip bomber jackets were also part of the proposition.
The collection was a kind of reminder that it is possible to be creative, to make realistic clothes that will end up in the street, and to have a strong message at the same time. With so many names exiting the official schedule, Mihara Yasuhiro is a welcome addition that will strengthen London’s menswear scene.
See the runway looks from Mihara Yasuhiro’s Spring/Summer 2018 men’s fashion show at London Fashion Week Men’s.
Miharayasuhiro SS18 – Men’s Fashion Show Looks