Coming from a multi-cultural upbringing and being multicultural, culture has always been of interest to me. Be it ethnic culture or popular culture, fascination with different ideas, customs, and in particular, stories, has always been an intrigue. This is why I am introducing you to Pagara Clothing: a streetwear start-up bringing culture and story to print tees, in a graphically gripping way.
Launched in 2015, by Kokulan Kirupagaran (better know is Korks), Pagara entered the “Geoffverse” when one of their tees showed up on my Instagram feed. It was a rich print of Crazy Horse, the storied native American folk hero whose saga is an inspiration to many today. The vibrant graphic of Crazy Horse caught my eye and a bit of research into the brand unveiled another tee, one with more color and a rad graphic of a gargantuan figure crushing a creature in his hand. I did not know then the visual being depicted but soon discovered it was inspired by a folk character from ancient Hindu story called Kumba. Dope, full of meaning, and a conquering ethos I immediately connected with – I had to get this tee, and I did.
You may have seen me pair my Kumba t-shirt with a maroon suit during London Fashion Week Men’s and let’s just say Kumba caused a stir.
Korks launched a campaign today to generate support to get Pagara off the ground and on to the backs of t-shirt loving people all over the world. Even more awesome, you can grab a t-shirt for a steep 50% discount as an early bird offer. I am super happy to pledge my support and invite you to, as well. Here’s to Pagara growing into a purveyor of fashion that allows us all to stand out, wear a story and tell our story.
Photography: Chiara Marina Grioni (@ChiaraObscura)
Suit: Moss Bros
T-Shirt: Pagara Clothing
Pocket Square: Paul Smith
Sneakers: Samsoe Samsoe
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