About Us
SAGABOI | Sa‘ga’boi | Sa-ga-boi
Sagaboi is a modern fashion house rooted in Caribbean culture and shaped by the saga boy spirit. Founded by Geoff K. Cooper, the brand reimagines the rhythm, elegance and creative rebellion of the Caribbean for a global world.
We create modern luxury crafted with pride, told through story and worn with dignity.
Caribbean-rooted.
World-moving.
The Saga continues.
MEANING
Saga Boy (noun)
A West Indian term for a man who dresses with confidence, flair and presence.
Caribbean – West Indian – Informal
Historically described as a “playboy,” the saga boy was far more than that.
Emerging in the 1930s Caribbean, he represented masculine rebellion through style.
He was a man who refused limitation, who dressed boldly, who moved with dignity, and who expressed identity through fashion.
He was the embodiment of Caribbean sophistication, swagger and self-definition.
He walked into a room and shifted its rhythm.
ASSOCIATIONAL MEANINGS
[Hindi | Urdu] “Saga Bhai” (یئاھب اگس)
A word that means full brother or real brother.
Someone you claim as kin.
This linguistic coincidence reflects the truth of the Caribbean.
It is a global us.
A crossroads of cultures, histories and kinships that travel beyond borders.
Sagaboi holds both meanings.
Style and brotherhood.
Identity and belonging.
Rebellion and unity.
OUR STORY
Sagaboi was born from the lived realities of the Caribbean, a place shaped by movement, mix and multiplicity.
The Caribbean has never been one thing.
It is a constellation of cultures.
Amerindian, African, Indian, Chinese, European and Middle Eastern.
A region where languages fuse, cuisines collide, rhythms evolve and identities expand.
From this complexity came the saga boy.
A man who turned style into expression.
A man who used fashion as a way to be seen and understood.
A man who held presence in a world that often denied it.
Sagaboi carries that legacy forward.
We honour where we come from by elevating how we show up.
THE SAGA BOY SPIRIT
The saga boy spirit is the heart of our brand.
He stands with presence.
He dresses with intention.
He embodies confidence without arrogance.
He expresses identity without apology.
He moves through the world with dignity.
This spirit shapes every piece we create.
Not as nostalgia, but as modern identity.
Sagaboi does not recreate the past.
We advance its rhythm.
CRAFT WITH PRIDE
Craft is central to Caribbean life.
It is how we tell our stories.
It is how we remember, honour and celebrate.
Sagaboi pieces carry this cultural artistry.
Crochet handmade by women across the Caribbean.
Tailoring inspired by Caribbean elegance and ceremony.
Hand-painted collaborations with artists around the world.
The pan stick motif as a symbol of rhythm, heritage and cultural invention.
Every piece is crafted with intentionality, memory and precision.
Created to be lived in.
Created to be felt.
Created to be worn with dignity.
DIASPORA LUXURY
Sagaboi sits in a space we describe as Diaspora Luxury.
A global vision shaped by Caribbean culture and the journeys of its people.
For those who carry more than one home.
For those shaped by movement and migration.
For those who recognise themselves in more than a single place, rhythm or identity.
Sagaboi is for the global us.
For anyone touched by Caribbean creativity and presence.
A MESSAGE FROM GEOFF
I created Sagaboi as a celebration of where I am from
and an invitation to those who feel connected to our world.
Growing up in the Caribbean taught me that style is never superficial.
It is how we honour ourselves.
It is how we carry our story.
It is how we express dignity.
Sagaboi is my love letter to the Caribbean.
To its people, its pride, its rhythm and its endless ability to create beauty.
This brand is not only about clothing.
It is about identity.
It is about heritage.
It is about the courage to show up in your full self.
Whether you are from the islands, of the islands
or simply moved by our spirit,
welcome to the Saga.
Geoff K. Cooper
Founder and Creative Director