SPRING/SUMMER 2026 MEN’S COLLECTION
PORT OF CALL
On Friday, in the heart of Frieze Week London and UK Black History Month, Sagaboi unveiled its SS26 menswear collection, Port of Call, to a packed audience of artists, editors, stylists, creatives, and cultural tastemakers. Held in Notting Hill—a historic heartbeat of Caribbean culture in the UK—the show marked a triumphant evolution in the brand’s storytelling. The audience responded with resounding applause, affirming the show’s emotional and cultural power.
First teased through a fashion film commissioned by Camera Moda and premiered during Milan Fashion Week in June, Port of Call expanded into a full-scale presentation that asserted Caribbean masculinity as a force of presence, not performance. It honoured culture over costume, ritual over trend, and reframed Caribbean contributions to global fashion as foundational, not peripheral.
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A STAGE THAT SUMMONED
The immersive set design was co-created by star architect Jayden Ali (JA Projects) and artist Michael Mapp, delivering a space that felt both ceremonial and grounded in symbolism. Guests entered a world of rhythm and reverence:
- The floor was carpeted in deep sea blue, evoking Caribbean waters.
- The runway was painted in a yellow-sand tone, recalling the golden warmth of island shores and nodding cheekily to the yellow brick road.
- Seating featured reclaimed redwood benches, merging sustainability with bold visual presence.
This thoughtful spatial experience deepened the show’s narrative — a Caribbean odyssey told not just in garments, but in environment.
As guests took their seats, they were welcomed with expertly crafted cocktails by GREY GOOSE® Vodka. It was Caribbean elegance, elevated.
ABOUT THE COLLECTION
In seafaring terms, a port of call is the first dock after departure. In Caribbean life, it’s the place you go when something must be said, settled, or set right. Port of Call became all of these: a cultural checkpoint, a stylistic statement, and a ceremonial return.
The show opened with a 15-member steel pan orchestra from New Generation Steel Orchestra and closed with a soaring sonic collaboration between Grenadian soca star Mr. Killa and BLAKGOLD, Sagaboi’s long-time musical partner. The runway became ritual. The rhythm became a language.
“This isn’t about escape. It’s about presence,” said Creative Director Geoff K. Cooper. “To return home without apology. To carry our style like language, and our culture like compass.”
THE LOOKS
Models moved through the space in directional tailoring, oversized Bermudas, and ceremonial crochet twinsets, adorned with Sagaboi’s now-iconic pan stick motif. Rooted in rhythm and memory, the silhouettes glided and gathered with intention, delivering a powerful testament to Caribbean resistance and regality.
Three flag-bearer looks paid homage to Barbados, Jamaica, and Trinidad & Tobago, with each model donning colours drawn from their national flags. The final look, a scarlet ibis red suit, brought the show to a close as the model carried the Trinidad & Tobago flag through the space in a moment of triumphant return.
KEY PIECES INCLUDED
- The multi-green crochet set, handmade by Caribbean women
- The steel pan vest, a tailored piece inspired by the shape/structure of the steel drum
- New boxer co-ords with internal pan stick lining
- WWII RAF/Army side caps in bold colours and fabrics
- The debut of the Caribbean Jewels print in cotton and jacquard
- A raffia espadrille–Converse hybrid, fusing island craft with cult silhouette
- Sculptural tailoring in coral, sky blue, moss green, and steel pan grey
- A palette inspired by land, sea, and spirit: scarlet ibis red, sea green, coconut yellow, mango, Caribbean blue, beach sand, and steel pan grey
Materials reflected both tropical needs and ancestral techniques including linen, cotton poplin, jacquard, and crochet, reinforcing Sagaboi’s unwavering commitment to craft, culture, and climate-conscious design.
A CULTURAL CALLING
Port of Call wasn’t just a show. It was a summoning. It didn’t copy. It reclaimed. It didn’t whisper. It chanted.
At a time when authenticity is diluted and diversity is being rolled back, Sagaboi offers clarity.“This collection was about honouring Caribbean boyhood and manhood as sacred, not secondary. It’s about returning to your own rhythm. On that runway, we weren’t just showing looks. We were showing a way of life. I hope people felt that.”
— Geoff K. Cooper, Creative Director, SAGABOI